Amnesty International is a worldwide movement which campaigns internationally for human rights for all citizens. This public service announcement aims to fight and make people aware of the discrimination that is taking place in various societies. This PSA cleverly uses the symbolism of jelly babies to represent race and colour, while at the same time playing on the children’s preferences for which colour jelly babies they like as a form of inclusion (acceptance) and exclusion (discrimination). We must fight discrimination- it is not fair!!!
Archive for the ‘Featured’ Category
Alternative Academics
On November - 27 - 2009
Rhodes University is immersed in a culture of drinking and partying. The stereotypical Rhodent often spends his or her time drinking their livers away and substituting beneficial academic time for regular ‘social’ time. Rhodes is stereotyped as the drinking university, and many people who fall into this trap fall behind in their studies and often find themselves looking for a new university at year end or repeating the same subjects for another year. We followed a bunch of guys who live up to this stereotype and wondered if it is at all possible to live this party animal lifestyle and actually get through university and obtain a degree.
Taverns of Tantyi
On November - 26 - 2009
Smiley Face
On November - 25 - 2009
By Grethe Koen, Jess Levy and Roza Carvalho
A PSA produced for the South African Depression and Anxiety Group.
Children of the Soil
On November - 15 - 2009
A documentary on the stereotypes around people seen to be ‘traditional’ and practicing their traditions in the ‘modern city’ spaces in South Africa.
Teddy’s Funeral
On November - 15 - 2009
A Public Service Announcement for the Jabez AID’s center in Grahamstown highlighting the need for foster parents