Amnesty International is a worldwide movement which campaigns internationally for human rights for all citizens. This public service announcement aims to fight and make people aware of the discrimination that is taking place in various societies. This PSA cleverly uses the symbolism of jelly babies to represent race and colour, while at the same time playing on the children’s preferences for which colour jelly babies they like as a form of inclusion (acceptance) and exclusion (discrimination). We must fight discrimination- it is not fair!!!